Investor Overview
Private · By invitation only
Private · By invitation only
KOKOS
We started KOKOS nine years ago with a simple and stubborn conviction: that ice cream made without dairy, eggs, or nuts should be so good that no one notices what's missing. We weren't building a substitute. We were building the best ice cream — full stop. Ice cream that anyone could eat. Not because they had to, not with a disclaimer, not with lowered expectations. Just genuinely, undeniably good.
As a husband and wife team, we've done every part of this ourselves. Product development, recipe testing, staffing, community building, customer education, and nine years of refining what it means to make something people love without compromising for anyone. What came out the other side is a brand with real fans — customers who drive across Nashville, who bring their non-vegan friends, who write reviews that sound less like feedback and more like gratitude.
The goal has never changed: ice cream for everyone.
KOKOS is positioned to lead that shift — with premium products that are dairy-free, egg-free and nut-free, without asking customers to compromise on indulgence, hospitality or design. After nine years we understand the ins and outs of product development, production, staffing, seasonality, retail, events, expansion and customer education. We are building from real experience — not a theory.
The $350K target raise funds the new manufacturing, wholesale, and mobile entity for 24 months. During the transition, KOKOS Ice Cream LLC continues to operate the existing scoop shop independently — self-funded by its own revenue — while permits transfer and the wind-down is completed. This raise covers the new operation only. The primary difference between the minimum and full close is the ice cream van — an $80K mobile revenue engine unlocked only at the target raise.
| Category | Purpose | $250K Min | $350K Target |
|---|---|---|---|
| Ice Cream Van | Mobile sales, events & catering revenue | — | $80,000 |
| Production Equipment | Capacity upgrades for wholesale volumes | $38,000 | $38,000 |
| Launch Packaging & Materials | KOKOS wholesale + Every's Soft Serve launch | $18,000 | $20,000 |
| Legal, Formation & Setup | New entity formation, legal docs, accounting setup | $10,000 | $10,000 |
| Transition Budget | KOKOS LLC wind-down costs, final COGS, operational bridge during permit transfer | $25,000 | $25,000 |
| Founder Salaries (Year 1) | $3,500/mo each · Year 2+ funded by revenue | $84,000 | $84,000 |
| Production & Sales Support | Part-time help scaling to first hire | $24,000 | $30,000 |
| Overhead (12 months) | Kitchen, insurance, permits, utilities | $23,000 | $20,000 |
| COGS / Inventory Float | Working capital for product & ingredients | $21,000 | $25,000 |
| Marketing & Events | Trade, tastings, digital, community | $7,000 | $13,000 |
| Reserve & Contingency | Operating buffer | $0 | $5,000 |
| Total | $250,000 | $350,000 |
| Quarter | Revenue | Gross Profit | Op Costs | Net Cash | Balance |
|---|---|---|---|---|---|
| Year 1 — Foundation & Launch · Starts $350K | |||||
| Q1 · Mo 1–3 | $40K | $20K | $193K ① | −$173K | $177K |
| Q2 · Mo 4–6 | $80K | $40K | $45K | −$5K | $172K |
| Q3 · Mo 7–9 | $116K | $58K | $47K | +$11K | $183K |
| Q4 · Mo 10–12 | $84K | $42K | $47K | −$5K | $178K |
| Year 1 | $320K | $160K | $332K | −$172K | |
| Year 2 — Wholesale Compounds & Van Hits Full Stride | |||||
| Q5 · Mo 13–15 | $150K | $75K | $55K | +$20K | $198K |
| Q6 · Mo 16–18 | $186K | $93K | $55K | +$38K | $236K |
| Q7 · Mo 19–21 | $214K | $107K | $58K | +$49K | $285K |
| Q8 · Mo 22–24 | $170K | $85K | $58K | +$27K | $312K |
| Year 2 | $720K | $360K | $226K | +$134K | |
① Q1 Op Costs include $148K one-time capital deployment: van ($80K), production equipment ($38K), launch packaging ($20K), and legal & formation ($10K). Year 1 is deliberately a build year — the business is establishing wholesale accounts, deploying the van, and launching Every's. The $25K transition budget (KOKOS LLC wind-down and operational bridge) is included in the raise and deployed as needed during the transition period, separate from the quarterly capex shown above. Recurring fixed ops run $45–58K per quarter from Q2 onward. Gross profit modeled at a blended 50% margin. Year 2 is fully cash-flow positive and self-funded from revenue. The $330K end balance funds Phase 2 hiring, production expansion, and market entry — not idle reserves. These are conservative targets. We expect to exceed them.
| Timing | Phase | Primary Objective |
|---|---|---|
| 0 – 24 months | Foundation | Complete the clean-company transition, strengthen the Nashville flagship, standardize production, launch wholesale-ready packaging. |
| Years 1 – 3 | Own Nashville | Become Nashville's defining premium plant-based ice cream brand through flagship excellence, events, collaborations, wholesale and customer loyalty. |
| Years 2 – 4 | Regional Replication | Enter a small number of culturally aligned Southeastern markets with repeatable economics and a management team beyond the founders. |
| Years 3 – 6 | National + Liquidity | Selective national shops and retail tests; prepare for strategic acquisition, majority recapitalization or other founder liquidity event. |
$25,000 ÷ $4,000,000 = approximately 0.625% at the SAFE cap, before future dilution. The investment is made through a post-money SAFE issued by Emerald Sea Holdings, Inc. — the parent company of the KOKOS brand — not a loan and not a guaranteed return. The SAFE converts into equity upon a qualifying financing or is treated according to its terms if a liquidity event occurs first.
| Illustrative Company Value | Illustrative 0.625% Value | Approx. Multiple | Illustrative Gain |
|---|---|---|---|
| $10M | $62,500 | 2.5× | $37,500 |
| $25M | $156,250 | 6.25× | $131,250 |
| $50M | $312,500 | 12.5× | $287,500 |
| $100M | $625,000 | 25× | $600,000 |
These examples ignore future dilution and are illustrations — not forecasts or promises of financial performance.
Important: This is a high-risk, illiquid private-company investment. Investors could lose their entire investment. Actual ownership, conversion and liquidity rights are governed solely by the executed SAFE and related company documents. This overview is a discussion summary and not a guarantee, forecast or substitute for legal, tax or financial advice. Emerald Sea Holdings, Inc. | Nashville, Tennessee | invest@kokosicecream.com